Become Part of New York's Food Culture

Through Plantega, plant-based brands become woven into the everyday experience of New York City's neighborhood bodegas—leveraging the trusted food infrastructure that already feeds the city to introduce better food through familiar menus, authentic experiences, and culturally relevant connections.

Drive Product Trial

Introduce your products where food decisions are already happening through in-store sampling, menu integration, and community activations that drive real customer trial.
Create Authentic Content

Bring your brand to life with authentic content, food photography, videos, customer reactions, influencer collaborations, and stories rooted in New York's neighborhood food culture.
Measure Performance

Track product performance through quarterly sales reporting, customer feedback, and firsthand insights from our experienced field marketing team—including feedback from the cooks and store owners who prepare and serve your products every day.

What Our Brand Partners Are Saying

From emerging startups to established industry leaders, Plantega helps plant-based brands build awareness, drive trial, and grow within New York City's iconic bodega ecosystem. See what our brand partners have to say about the impact of partnering with Plantega.

“Thank you for the strong collaboration on the recent onboarding, content and events. Amazing work by everyone involved. It’s been such a joy seeing our branded content in the cultural context of NYC.”

— Marketing Manager, Wayfare

"Plantega has been such a wonderful partner for us! Getting our mayo into bodegas has been a great way to trial and test in a food service setting, while also creating brand exposure and gathering customer feedback. The cherry on top is the Plantega team - they're great people that go the extra mile!"

— Paul Majcherczyk, Co-CEO, Fabalish

“Partnering with Plantega has been an incredible opportunity for Bayou Best Foods to introduce our products to new audiences across more than 70 bodegas throughout New York City. The collaboration generated meaningful brand exposure and product trial while also providing valuable customer feedback and performance insights that continue to shape our foodservice strategy. Their team has been thoughtful, collaborative, and deeply aligned with helping emerging brands succeed.”

— Garrett Miller, VP of Sales, Bayou Best Foods Kelli Wilson, CEO, Bayou Best Foods