If Fake, Why Good?

The Plantega Way

For too long, plant-based food was dismissed as “fake” a second-rate version of the real thing. With this campaign, Plantega flipped that idea on its head.

If plant-based is “fake,” we argued, then maybe it’s because it’s trying to be better. Better for people, better for the planet and when it tastes this good, what does the name even matter?

This campaign highlighted how Plantega reimagines NYC’s most iconic deli classics: Chopped Cheese, Bacon Egg & Cheese, Sausage Egg & Cheese making them 100% plant-based and 100% fire.

Same bold flavor, same NYC attitude, same crave-worthy experience. Just built better.

This campaign invited New Yorkers to pull up to their corner store and ask for it The Plantega Way.