As the bird flu drove egg shortages and record-high prices, NYC bodegas felt the impact first. Some began selling single “loosie” eggs; others added surcharges to keep up with demand.

In March 2025, Plantega partnered with JUST Egg to launch the Bird Flu Bailout, helping bodegas turn to plant-based eggs as an affordable, reliable solution.

More than 50 independent bodegas across NYC offered plant-based versions of classic bodega breakfasts — including the beloved bacon, egg & cheese — featuring JUST Egg. Customers also received $2 off retail JUST Egg products to help offset grocery costs.

During the crisis, JUST Egg sales surged nationwide, growing 5x faster than chicken eggs and becoming many Americans’ first plant-based egg experience.

The Bird Flu Bailout brought relief to bodegas, affordability to customers, and a delicious plant-based breakfast to neighborhoods across the city.