As the bird flu continues to impact egg shortages and drive historically high prices, New York City’s bodegas are on the front lines. In January, many locations began selling single or “loosie” eggs to help cash-strapped customers. Others, had to add surcharges to popular menu items.

Now bodegas are turning to a new solution: plant-based eggs.

Plantega has partnered with Just Egg, the world’s leading plant-based egg to launch the Bird Flu Bailout.

Starting March 10, 2025, 50+ independent bodegas across New York City are offering plant-based takes on a classic bodega breakfast, like a bacon, egg & cheese sandwich featuring Just Egg.

Just Egg is seeing its sales surge during the bird flu crisis and growing 5x faster than chicken eggs and 5x faster than last year. Americans across the country are scrambling plant-based eggs for the first time, with over 90% of buyers not vegan or vegetarian. High repeat purchases (over 54%) signal a lasting shift in egg consumption.

Customers of the Bird Flu Bailout also receive $2 off Just Egg’s retail products, helping offset the rising cost of eggs in grocery stores.

Run, don’t walk, to your nearest Plantega for a delicious plant-based breakfast—better for you, better for the planet!